Friday, February 22, 2008

Advertising is all glitter and little truth.(MICA)

* Advertising is a business and not charity. Companies hire advertisers for their promoting their products and it is not vice versa.
* Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements.
* As the products increase and so the ads, glitter is a way to ensure brand recall, a very important factor for the advertising firms.
Against:
* Advertising firms carry responsibility of providing customers with unbiased information about products.
* In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society.
* Ad firms have to develop the ethical content into their processes to ensure fair deals.

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